The Idea Bank + Content Planner

New for creators

Your ideas finally have a home.

Your best ideas show up in the shower, in the car, mid-conversation. You're sure you'll remember. Twenty minutes later, you forget...

Notes app graveyardScreenshots of commentsDMs to yourselfA schedule in your head"I'll remember it"

That's not a system.

Most creators don't have a creativity problem. They have an organizing problem. So here's the system.

See how it works ↓
How it works

Catch it. Plan it. Post it.

Two tools that work together. The Idea Bank holds every idea. The Content Planner turns them into a week you actually post.

The Idea Bank
01

Catch

An idea hits. It goes in the bank before it disappears. Tag it by content type and platform.

The weekly calendar
02

Plan

Pull ideas onto a day of the week. Plan once on Sunday, then just show up.

Phone and computer
03

Post

Check it off and it turns green. Stats show what you actually shipped. Unposted ideas roll back to the bank.

One idea becomes an X post, then a short, then a YouTube video. The filters make you see it.

Pick your start

Two tools. One system.

Free

The Idea Bank

Catch every idea the second it hits. Never lose a content idea again.

The free Idea Bank
  • Add an idea in two taps, from anywhere
  • Tag it: long-form, short-form, stream, post, email, brand deal, blog
  • Search your whole list, or paste in a backlog at once
  • Synced on your phone and computer
Get the free Idea Bank
The full system

The Content Planner

Everything in the Idea Bank, plus the week that turns ideas into posts.

The Content Planner on phone and computer
  • Weekly calendar: give every idea a day
  • Platform tags and filters: YouTube, TikTok, IG, X, Twitch and more
  • Weekly stats: see what actually got posted
  • Livestream lock-in times, brand deal tags, prep blocks
  • Your editor or manager plans with you, live
  • Daily backups with one-tap restore
Get the Content Planner

Start with the Idea Bank. Upgrade anytime, and your ideas carry straight over.

Why it exists

Built from 12 years full-time.

"I've fumbled more big moments than most creators will ever get. Not because the ideas weren't there. Because I didn't write them down."

"I ran my content off field notes, screenshot folders and spreadsheets for years. This is that system, finally in one place."

Big E · creator since 2012 · Read the full story →
Privacy

Your ideas stay yours.

No ads. No tracking. We never read, sell, or train AI on what you save. It's your idea bank, not ours.

No adsNo trackingNever soldNever used to train AI

Questions

Is the Idea Bank really free?

Yes. Sign up with your email and it's yours. No card, no trial.

Do I need to download an app?

No. Both run in your browser on your phone and computer. Add them to your home screen and they open like an app.

What's the difference between the two?

The Idea Bank is the capture part: one place for every idea. The Content Planner adds the weekly calendar, platform filters, stats, team access and backups, so ideas actually turn into posts.

If I start with the Idea Bank, do I lose my ideas when I upgrade?

No. The Content Planner uses the same sync code, so every idea you've banked carries straight over.

Can my editor or manager use it with me?

Yes. Share your sync code with your team and you all work in the same planner, live.

What happens to my ideas?

They're yours. We never read, sell, or train AI on what you save. No ads, no tracking. Your ideas sit under your private sync code, and you can export them anytime.

How do I get the planner after I buy it?

Tap "Open your planner" in your order email. You're in. No account, no password. Your Read Me First guide comes with your download.

Stop losing ideas.

You're more creative than you think. You're just not catching it.